Rachel Annamarie DeMita grew up in Akron, Ohio, where she played 8 years of competitive basketball, earning her a McDonald’s All American nomination and full ride scholarship to Old Dominion University in 2008. RAD completed her college education at The American University, graduating Magna Cum Laude with a Bachelor of Arts in Journalism.
Pursuing her passion and expertise in basketball along with her interest in the digital world, RAD is now the host and co-producer of NBA 2KTV, the first ever television show broadcast through a video game. NBA 2KTV airs in NBA 2K15, in the MyNBA 2K15 app, and on YouTube.
One of RAD’s favorite parts of the job is filming with NBA players and celebrities, to create unique, quirky and fun interviews. Some of her favorite shoots to date include Kevin Durant, Shaq, Carmelo Anthony, Derrick Rose, John Wall, James Harden and Damian Lillard.
Notable brands RAD has worked with include Jordan Brand, Nike, adidas, Sports Illustrated, Elite Daily, Eastbay, Fox Sports 1, YouTube Nation, Finish Line, Ball Is Life, The Whistle Sports, Shot Science Basketball, Stronger Team, and more.
Don’t let her athleticism fool you however, RAD is also a well respected commercial model. Recent modeling successes include Ray-Ban “Never Hide” campaign, Men’s Fitness Magazine Germany feature, Nikon Worldwide campaign, ADIDAS Basketball Mi Team campaign, JCPenney Back To School commercials, various television show bookings and a handful of catalog shoots. As a “bucket list” experience, Rachel placed Top 20 in Miss California USA 2013, her first pageant.
Keep up with Rachel on Twitter, Instagram and Snapchat @rademita.